Program Review
Analysis evaluates any individual hotel's effort to achieve maximum market penetration; establish specific market position within a defined market or competitive set; and generate its potential revenue yield through direct sales, advertising, electronic merchandising, and public or media relations.

Plan Development and Implementation
The development of a program identifies market segment vulnerability, hotel positioning options, marketing concepts and strategies, plus direction for tactical implementation to maximize revenue production.

Central Reservations Program Analysis
and Development
Concept, strategic, and tactical development for product distribution channels exploits and captures demand through on site telephone and front desk reservations activities, global distribution systems, the internet, plus local and national representation outlets.