Rick Swig
400 Spear Street, Suite 106
San Francisco, CA 94105
T 415.541.7722
F 415.541.5333
Program Review
Analysis evaluates any individual hotel's effort to achieve maximum market penetration; establish specific market position within a defined market or competitive set; and generate its potential revenue yield through direct sales, advertising, electronic channel merchandising and distribution, and public or media relations.
Plan Development and Implementation
The development of a program identifies market segment vulnerability, hotel positioning options, marketing concepts and strategies, plus direction for tactical implementation to maximize revenue production.
Reservations and General Distribution
Program Analysis and Development
Concept, strategic, and tactical development for product distribution channels exploits and captures demand through on site telephone and front desk reservations activities, global distribution systems, the internet, plus local and national representation outlets.